Optimize every image in your Shopify store.
Compress images, generate AI alt text in 10+ languages and bulk-process your entire catalog — faster page speed, better SEO and full accessibility compliance in a fraction of the time.
Features
Every image improved. Less manual work.
Bulk image processing
Select and optimize thousands of Shopify images in one workflow. Filter by product, collection, or optimization status — no one-by-one editing.
6 clicks · 1 image · repeat for every product photo
Entire catalog · one pass · bulk approve
The whole catalog in one pass — not 6 clicks per image
Shopify lets you write alt text natively — one image at a time, six clicks each. With thousands of product photos that’s days of work a month. Image Optimizer Pro generates descriptions for your entire catalog in a single run. Skim, approve, publish — and give AI shopping assistants and answer engines real text to read, since they can’t see the pixels.
Smart compression
Reduce file weight while preserving visual quality. See original vs. optimized size before committing.
Image health dashboard
See total images, missing alt text and oversized files before spending a single credit.
Flexible credits
Stay on your plan or buy extra credits for a big catalog push — no forced upgrade.
How it works
From scan to optimized storefront.
Store-wide image audit — missing alt text, oversized files, optimization gaps.
Filter by product, collection or status. Choose hundreds or thousands at once.
AI generates accurate alt text per image. Review and approve before publishing.
Reduce file sizes without obvious quality loss. See before-and-after savings.
Apply changes to Shopify. Monitor credit usage and remaining allowances.
Scan · Select · Describe · Compress · Publish
Multilingual AI
Alt text written for the market you sell to.
Accessibility laws require content in the language your customers use. Generate alt text in your store’s primary language or choose manually — essential for merchants in the EU, UK, Australia and Canada where accessibility legislation now applies.
Supported at launch
Accessibility Law
Alt text is no longer optional.
It’s the law.
Missing alt text isn’t just an SEO gap — it’s a compliance liability. Accessibility legislation across major markets now explicitly covers digital storefronts.
of all ADA web accessibility lawsuits in the USA target Shopify stores.
2,014 new cases filed in H1 2025 — up 37% year-on-year. Missing alt text is the #1 allegation.
Shopify stores account for 32% of all web ADA filings. Missing alt text is the #1 allegation in digital retail cases.
All 27 member states. Explicitly covers e-commerce private sector. Fines up to €1M in some jurisdictions.
Online retailers must make reasonable accessibility adjustments. WCAG 2.1 AA is the enforced standard.
Updated AHRC guidance requires WCAG 2.2 AA compliance from April 2025, enforced across digital commerce.
Ontario (50+ employees) and Manitoba (May 2025) require WCAG 2.0 AA. Federal sector covered under ACA from 2028.
One of the first countries to extend digital accessibility law to private businesses. Active regulatory enforcement.
Alt text covers WCAG Success Criterion 1.1.1 — the most commonly cited accessibility failure in digital retail audits.
Make your store compliant — Start FreeSee the difference before you publish.
Example for illustration. Actual compression results vary by image format, dimensions and content.
Simple, transparent pricing
Start free and scale as you grow. Billed through Shopify. Cancel anytime.
Free
- 15 images/month
- 15 AI alt text requests
- Image compression
- English alt text
- Basic image health scan
- Manual review and approval
- Top-up packs available
Starter
Billed monthly
- 500 compressed images/month
- 250 AI alt text requests
- Multilingual alt text
- Bulk processing
- Image savings dashboard
- Standard support
- Top-up packs available
Growth
Billed monthly
- 2,500 compressed images/month
- 1,000 AI alt text requests
- Everything in Starter
- Larger bulk actions
- Advanced filters
- Activity history
- Priority processing
- Top-up packs available
Pro
Billed monthly
- 10,000 compressed images/month
- 5,000 AI alt text requests
- Everything in Growth
- High-volume processing
- Priority support
- Advanced usage reporting
- Expanded history
- Top-up packs available
Scale
Billed monthly
- High compression allowance (fair use policy)
- 20,000 AI alt text requests
- Everything in Pro
- Highest processing priority
- Larger top-up discounts
- Dedicated onboarding
- Volume pricing available
Top-up packs
Need extra capacity? Buy one-time credits on any plan — they never expire.
AI Alt Text Credits
- 250 requests$3
- 1,000 requests$8
- 5,000 requests$25
Compression Credits
- 500 images$3
- 2,500 images$8
- 10,000 images$20
Billed through Shopify · Cancel anytime · Monthly allowances reset each billing period and do not roll over
Purchased top-ups remain available until used · Paid plans include multilingual alt text generation
Focused image optimization.
Not an oversized SEO suite.
| Manual | SEO suite | Image Optimizer Pro | |
|---|---|---|---|
| Bulk image processing | ✕ | sometimes | ✓ |
| AI image-aware alt text | ✕ | varies | ✓ |
| Multilingual alt text | ✕ | varies | ✓ |
| Image compression | ✕ | sometimes | ✓ |
| Top-up credits | ✕ | ✕ | ✓ |
| Focused image workflow | ✕ | ✕ | ✓ |
| Free plan available | ✕ | ✕ | ✓ |
Common questions
Stop optimizing images
one at a time.
Scan your store, generate multilingual AI alt text and reduce image file sizes in a single bulk workflow. Start free.
Free plan · Shopify billing · Flexible top-ups · Cancel anytime
