Built for Shopify · Works across your entire image library

Optimize every image in your Shopify store.

Compress images, generate AI alt text in 10+ languages and bulk-process your entire catalog — faster page speed, better SEO and full accessibility compliance in a fraction of the time.

Free plan — 15 images/monthAI alt text in 10+ languagesAI-search readyBulk processingADA & EU EAA compliantCancel anytime
Image Optimizer Pro · Dashboard
Connected
5,283
Images scanned
487
Missing alt text
219
Oversized
642 MB
Potential savings
ImageProductAlt textFile sizeStatus
🧴Serum 30mlMissing2.8 MBNeeds alt text
👜Leather ToteAI ready1.4 MBReady
👟Running ShoeMissing3.1 MBOversized
3 of 5,283 shown
10+
Languages supported
77%
Average file size reduction
Bulk
Process thousands at once
Free
Start with no credit card

Features

Every image improved. Less manual work.

1,247 selected
Core

Bulk image processing

Select and optimize thousands of Shopify images in one workflow. Filter by product, collection, or optimization status — no one-by-one editing.

Shopify native

6 clicks · 1 image · repeat for every product photo

Image Optimizer Pro

Entire catalog · one pass · bulk approve

AI

The whole catalog in one pass — not 6 clicks per image

Shopify lets you write alt text natively — one image at a time, six clicks each. With thousands of product photos that’s days of work a month. Image Optimizer Pro generates descriptions for your entire catalog in a single run. Skim, approve, publish — and give AI shopping assistants and answer engines real text to read, since they can’t see the pixels.

77%smaller

Smart compression

Reduce file weight while preserving visual quality. See original vs. optimized size before committing.

Freescan

Image health dashboard

See total images, missing alt text and oversized files before spending a single credit.

Top-up

Flexible credits

Stay on your plan or buy extra credits for a big catalog push — no forced upgrade.

How it works

From scan to optimized storefront.

01Scan

Store-wide image audit — missing alt text, oversized files, optimization gaps.

02Select

Filter by product, collection or status. Choose hundreds or thousands at once.

03Describe

AI generates accurate alt text per image. Review and approve before publishing.

04Compress

Reduce file sizes without obvious quality loss. See before-and-after savings.

05Publish

Apply changes to Shopify. Monitor credit usage and remaining allowances.

Scan · Select · Describe · Compress · Publish

Multilingual AI

Alt text written for the market you sell to.

Accessibility laws require content in the language your customers use. Generate alt text in your store’s primary language or choose manually — essential for merchants in the EU, UK, Australia and Canada where accessibility legislation now applies.

Auto-match the store language
Choose a supported language manually
Generate alt text in bulk
More languages added as demand grows

Supported at launch

United States
English
United Kingdom
English
Australia
English
Germany
German
France
French
Brazil
Portuguese
Canada
EN / FR
Spain
Spanish
Italy
Italian
India
EN / Hindi

Accessibility Law

Alt text is no longer optional.
It’s the law.

Missing alt text isn’t just an SEO gap — it’s a compliance liability. Accessibility legislation across major markets now explicitly covers digital storefronts.

32%

of all ADA web accessibility lawsuits in the USA target Shopify stores.

2,014 new cases filed in H1 2025 — up 37% year-on-year. Missing alt text is the #1 allegation.

🇺🇸 United States
ADA Title III
 Active

Shopify stores account for 32% of all web ADA filings. Missing alt text is the #1 allegation in digital retail cases.

🇪🇺 European Union
European Accessibility Act
★ New Live — June 2025

All 27 member states. Explicitly covers e-commerce private sector. Fines up to €1M in some jurisdictions.

🇬🇧 United Kingdom
Equality Act 2010
 Active

Online retailers must make reasonable accessibility adjustments. WCAG 2.1 AA is the enforced standard.

🇦🇺 Australia
Disability Discrimination Act
 WCAG 2.2 from April 2025

Updated AHRC guidance requires WCAG 2.2 AA compliance from April 2025, enforced across digital commerce.

🇨🇦 Canada
AODA + ACA
 Active

Ontario (50+ employees) and Manitoba (May 2025) require WCAG 2.0 AA. Federal sector covered under ACA from 2028.

🇳🇴 Norway
ELDO Act
 Private sector since 2014

One of the first countries to extend digital accessibility law to private businesses. Active regulatory enforcement.

Alt text covers WCAG Success Criterion 1.1.1 — the most commonly cited accessibility failure in digital retail audits.

Make your store compliant — Start Free

See the difference before you publish.

Before
File size2.8 MB
Alt textMissing
StatusNeeds optimization
After — Optimized
File size
640 KB77% smaller
Alt text“Blue leather weekend bag with adjustable shoulder strap”
StatusReady to publish

Example for illustration. Actual compression results vary by image format, dimensions and content.

Pricing

Simple, transparent pricing

Start free and scale as you grow. Billed through Shopify. Cancel anytime.

MonthlyAnnualSave 20%

Free

Free
  • 15 images/month
  • 15 AI alt text requests
  • Image compression
  • English alt text
  • Basic image health scan
  • Manual review and approval
  • Top-up packs available
Install Free

Starter

$5/mo

Billed monthly

  • 500 compressed images/month
  • 250 AI alt text requests
  • Multilingual alt text
  • Bulk processing
  • Image savings dashboard
  • Standard support
  • Top-up packs available
Start Free Trial
Most popular

Growth

$10/mo

Billed monthly

  • 2,500 compressed images/month
  • 1,000 AI alt text requests
  • Everything in Starter
  • Larger bulk actions
  • Advanced filters
  • Activity history
  • Priority processing
  • Top-up packs available
Start Free Trial

Pro

$20/mo

Billed monthly

  • 10,000 compressed images/month
  • 5,000 AI alt text requests
  • Everything in Growth
  • High-volume processing
  • Priority support
  • Advanced usage reporting
  • Expanded history
  • Top-up packs available
Start Free Trial

Scale

$40/mo

Billed monthly

  • High compression allowance (fair use policy)
  • 20,000 AI alt text requests
  • Everything in Pro
  • Highest processing priority
  • Larger top-up discounts
  • Dedicated onboarding
  • Volume pricing available
Start Free Trial

Top-up packs

Need extra capacity? Buy one-time credits on any plan — they never expire.

AI Alt Text Credits

  • 250 requests$3
  • 1,000 requests$8
  • 5,000 requests$25

Compression Credits

  • 500 images$3
  • 2,500 images$8
  • 10,000 images$20

Billed through Shopify · Cancel anytime · Monthly allowances reset each billing period and do not roll over

Purchased top-ups remain available until used · Paid plans include multilingual alt text generation

Focused image optimization.
Not an oversized SEO suite.

ManualSEO suiteImage Optimizer Pro
Bulk image processingsometimes
AI image-aware alt textvaries
Multilingual alt textvaries
Image compressionsometimes
Top-up credits
Focused image workflow
Free plan available
FAQ

Common questions

Stop optimizing images
one at a time.

Scan your store, generate multilingual AI alt text and reduce image file sizes in a single bulk workflow. Start free.

Free plan · Shopify billing · Flexible top-ups · Cancel anytime